The Wedding Industry’s Favorite Mother Hustler is coming to Hawaii!
Industry icon. Educator. Game-changer. Terrica is bringing her bold insights and real-talk wisdom to Hawaiʻi for two powerful sessions on branding, pricing, and negotiation. With features in Martha Stewart Weddings, The Knot, and PeopleTV. With decades of experience under her belt, this is your chance to learn from one of the best in the business.
Who is Terrica?
As a sought-after event planner and seasoned entrepreneur, Terrica has been redefining the wedding industry for two decades. Her signature blend of Southern charm and metropolitan style has graced countless celebrations featured in top publications like The Knot, Martha Stewart Weddings, Readers’ Digest, HLNtv and PeopleTV.
Beyond creating unforgettable experiences, Terrica is passionate about empowering fellow entrepreneurs. Dubbed “The Motherhustler”, she's mentored thousands of wedding professionals through her educational hub, sharing her proven strategies for success in pricing, processes, sales, and client experience. Nominated as Speaker of the Year by the National Association of Catering and Events, she's graced stages worldwide, inspiring and educating industry leaders.
A champion for diversity and inclusion, Terrica is at the forefront of industry change, spearheading the Unity Through Community initiative. Her dedication to uplifting underrepresented voices is evident in her role as an advisory board member, mentor and educator for Wedding Pro’s Fellowship for Change program. As the cover story for the Spring / Summer Issue of Event Therapy magazine, Terrica shares her passion for increasing wedding pros’ self care and self worth, in addition to their net worth.
When she's not transforming event spaces or empowering fellow entrepreneurs, you can find Terrica soaking up the sun in the Golden Isles, cheering on her kids, plotting with her cat, indulging in her love of cake, champagne, RuPaul’s Drag Race and Game of Thrones.
Day 1: Stay in Your Lane: Tune Out the Noise of Competition & Comparison and Into Your Own Brand of Success
August 20th 9:00am -10:30am
This keynote-style session is a powerful kickstart to your morning. It is a bold, inspiring reset for your mindset and your business. Designed to motivate and energize, this talk will help wedding pros reconnect with their “why,” tune out the pressure of industry comparison, and get crystal clear on what success looks like for them.
It’s a thought-provoking, passion-fueled session full of real talk and actionable insight. Attendees can expect to:
Reflect on how comparison and industry noise may be stalling their growth.
Identify their unique voice and re-align with their true mission.
Define success on your own terms, not social media’s.
Learn a 3-part brand content framework for consistent, authentic visibility.
Walk away with mindset shifts to protect their peace and stay in momentum.
Cost:
OWA Member: $30
Non Member: $50
Outer Island Wedding & Event Association: $350 [2 Day Pass]
Location: Queen Kapi’olani Hotel- Leahi Room
Parking: Zoo Parking Lot on Kapahulu Ave. [$1.50/hr]
Day 2: Let’s Make a Deal: Negotiate Without Losing Your Profit or Sanity
August 21st 9:00am - 12:00pm
This isn’t just a lecture, it’s an immersive, interactive experience designed to transform the way you sell and price your services. Through live role-play exercises, real-time consultation simulations, and hands-on strategy building, attendees will gain the confidence and clarity to lead every sales conversation with ease.
Whether you’re new to negotiating or looking to level up your sales process, this session will empower you to:
Set prices with confidence and alignment.
Handle red flags and objections without stress.
Refine your workflows to protect your energy and boost efficiency.
Lead consultations that pre-qualify leads and guide them naturally toward the sale.
Practice negotiation techniques with live feedback.
Leave with plug-and-play scripts and strategies you can implement right away.
Bonus: All attendees will receive access to curated tools and resources from Terrica’s Wedding Pro University library to support continued growth and mastery.
Cost:
OWA Member: $250 (Includes: (4) Seats)
Non Member: $500 [Includes: (4) Seats & 2026 OWA Membership]
Outer Island Wedding & Event Association: $350 [2 Day Pass]
Location: Queen Kapi’olani Hotel- Leahi Room
Parking: Zoo Parking Lot on Kapahulu Ave. [$1.50/hr]